Young men reduce hygiene in ‘pheromone maxxing’ trend to attract women
Some men are skipping showers and deodorant, believing their natural scent will attract women, but the scientific evidence is unclear.
An online trend has emerged where young men are deliberately reducing their personal hygiene by showering less and avoiding deodorant, based on the belief that their natural body scent will make them more attractive to women. Proponents of this approach call it 'pheromone maxxing'. The practice raises questions about whether there is genuine scientific support for the idea that human pheromones function this way in attraction.
Covered byStuffNot covered byRNZNZ Herald1NewsNewstalk ZBOtago Daily TimesNewsroomThe SpinoffBusinessDeskinterest.co.nz
Coverage across the news outlets we track, as at publication.
What outlets are saying
Stuff
Some men are skipping showers to attract women. Is ‘pheromone maxxing’ just BO with better branding?
A bizarre online trend has some young men ditching deodorant and showering less in the belief that their natural scent will make them more attractive to women. But does science back that up?