Xero CEO says company not chasing Intuit leadership in US market
Xero's chief executive says the New Zealand software firm aims for a fair share of the US small-business accounting market rather than overtaking Intuit.
Xero chief executive Sukhinder Singh Cassidy has outlined the company's strategy for competing in the US accounting software market. Rather than pursuing outright market dominance over incumbent Intuit, Xero is focused on securing its fair share of the world's largest small-business accounting sector. Singh Cassidy made the comments while speaking at the company's Xerocon conference in Denver.
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Xero doesn't need to beat Intuit to win in US, Singh Cassidy says
Xero chief executive Sukhinder Singh Cassidy says success in the US will not be measured by overtaking accounting software giant Intuit. Speaking at Xerocon in Denver, Singh Cassidy said the New Zealand-founded software company is focused on securing its "fair…