Woolworths caught off guard by adult Ooshies collecting craze
Woolworths says an emotional connection drove adults to rush for Ooshies collectibles, with two-thirds of stock depleted by early August.
A Woolworths promotional collectible campaign sparked unexpected demand among adult shoppers across New Zealand. The retailer was surprised by the intensity of the frenzy, with two-thirds of stock gone by early August. Woolworths attributes the phenomenon to an emotional connection customers felt with the collectibles.
Covered by1NewsNot covered byRNZStuffNZ HeraldNewstalk ZBOtago Daily TimesNewsroomThe SpinoffBusinessDeskinterest.co.nz
Coverage across the news outlets we track, as at publication.
What outlets are saying
1News
Ooshies mania: Woolworths surprised by how many adults got hooked
Two-thirds of stock was gone by early August, and Woolworths says an "emotional connection" drove the frenzy across the country.