Toyota NZ CEO dismisses Chinese competition threat, reaffirms customer-first strategy
Toyota New Zealand's CEO says emerging Chinese rivals are not a concern and the brand will compete on customer focus.
Toyota New Zealand's CEO Tatsuya Ishikawa has downplayed the threat posed by new Chinese competitors entering the market. He stated the company is not worried about the rivalry and will maintain its approach of prioritising customers to defend its position.
Covered byStuffNot covered byRNZNZ Herald1NewsNewstalk ZBOtago Daily TimesNewsroomThe SpinoffBusinessDeskinterest.co.nz
Coverage across the news outlets we track, as at publication.
What outlets are saying
Stuff
Toyota NZ CEO: new Chinese competition βdoesnβt matterβ, brand backs customer-first approach
Toyota NZ CEO Tatsuya Ishikawa talks about what the brand is doing to fend off new rivals.