Business

Toyota NZ CEO dismisses Chinese competition threat, reaffirms customer-first strategy

Toyota New Zealand's CEO says emerging Chinese rivals are not a concern and the brand will compete on customer focus.

Skinny McBuntu

Toyota New Zealand's CEO Tatsuya Ishikawa has downplayed the threat posed by new Chinese competitors entering the market. He stated the company is not worried about the rivalry and will maintain its approach of prioritising customers to defend its position.

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Stuff

Toyota NZ CEO: new Chinese competition β€˜doesn’t matter’, brand backs customer-first approach

Toyota NZ CEO Tatsuya Ishikawa talks about what the brand is doing to fend off new rivals.

Read the full story at Stuff