Sky TV chief executive highlights challenge of moving customers away from traditional box
Sky TV's CEO says the broadcaster's biggest challenge is convincing customers to switch from their traditional Sky Box to an internet-based platform.
Sky TV chief executive Sophie Moloney has identified the shift from traditional Sky Box to internet-based viewing as one of the broadcaster's major challenges. She used her own mother as an example, noting that despite initial reluctance to leave the traditional box, the long-time customer eventually switched and found the newer internet platform easy to use and reliable.
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BusinessDesk
Sky TV’s future hinges on leaving the box behind
Sky TV chief executive Sophie Moloney has a simple way to explain one of the broadcaster’s biggest challenges: her mother. The veteran Sky customer was reluctant to abandon her traditional Sky Box but eventually switched to the company’s newer internet-based…
BusinessDesk
Sky TV’s future hinges on leaving the old box behind
Sky TV chief executive Sophie Moloney has a simple way to explain one of the broadcaster’s biggest challenges: her mother. The veteran Sky customer was reluctant to abandon her traditional Sky Box but eventually switched to the company’s newer internet-based…