Orbis CEO emphasises commercial planning for medical technology startups
Medical diagnostics startup founder Cather Simpson says successful medtech companies need more than just good inventions.
Orbis CEO Cather Simpson, who has founded several companies, argues that early commercial derisking is essential for medical technology companies to succeed. Having a good invention alone is not sufficient for commercial success in the sector.
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Orbis CEO: Early commercial derisking is key to med-tech companies' success
The chief executive of medical diagnostics startup Orbis s ays having a good invention isn’t enough to succeed commercially. Scientist Cather Simpson should know. Orbis is one of several companies she has founded.