New Zealand

NZ On Air study reveals how young New Zealanders consume media in 2026

A new NZ On Air study of 360 young people aged 15-24 shows global platforms and social feeds dominate their media habits, though they still value local content.

Skinny McBuntu

A dedicated study by NZ On Air has examined media consumption patterns among young New Zealanders for the first time, surveying 360 people aged 15-24. The research reveals that global platforms sit at the centre of young people's media habits, with social feeds and streaming recommendations now driving content discovery more than traditional methods. Despite growing up in a global media environment, young New Zealanders continue to value seeing local faces and places on screen.

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The Spinoff

Where are the youth audiences? What we know about young people’s media use

A new study shows how young New Zealanders actually watch, listen and engage with media platforms in 2026. For the first time, NZ On Air’s long-running Where are the Audiences study has broken out a standalone project focused solely on…

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