TikTok hosts Parliament party as it navigates tax scrutiny
TikTok is mounting a public relations campaign in New Zealand, including a Parliament event, while facing questions about its tax position.
TikTok has launched a public relations offensive in New Zealand, hosting a Parliament party as part of its strategy. The campaign comes as the platform faces scrutiny around tax issues. Research into journalism and PR dynamics provides context for understanding such corporate communication efforts.
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Coverage across the news outlets we track, as at publication.
What outlets are saying
NZ Herald
Media Insider: Sharks on screen – the NZ expert bringing predators to the world; Wegovy ad complaint; RNZ Saturday Morning latest; TikTok’s PR dance around tax
TikTok Parliament party – and tax PR dance; RNZ Saturday Morning; Ryan Bridge's TV return.
NZ Herald
Media Insider: TikTok’s PR offensive – a Parliament party, and a dance around its tax issues
TikTok's strategy comes as new research delves into journalism-PR dynamics.