Business

Local florists claim overseas online retailer’s Google ads unfairly dominate searches

New Zealand florists say an overseas-based online retailer dominates Google search results for local flower shops, making it difficult for them to compete.

Skinny McBuntu

Local florists are raising concerns about an overseas-based online retailer whose Google advertising places it at the top of search results for local florist businesses throughout New Zealand. The florists argue this similar branding and search dominance makes it difficult for them to compete in their own market.

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Stuff

Florists claim Google star ratings hurt by competitor’s similar branding

Florists say they can’t compete with an overseas-based online retailer whose Google advertising lists it at the top of search results for local florists everywhere.

Read the full story at Stuff