Hawke’s Bay farmers building social media followings from rural life
Farmers in Hawke's Bay are gaining social media attention by sharing their everyday farming activities online.
Hawke's Bay farmers are finding success on social media by documenting their rural life and farming work. The approach focuses on authentic content rather than deliberate audience-chasing, with farmers simply sharing what they do on their properties.
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What outlets are saying
NZ Herald
Hawke’s Bay farmers turning rural life into social media success
'I’m not trying to chase followers … it’s just putting up what we do.'