Clothing brands offer in-store repairs and sewing workshops to attract cost-conscious Gen Z shoppers
Major fashion retailers are adding repair services and sewing workshops to appeal to younger consumers wanting to reduce spending on new clothes.
Clothing brands including Uniqlo and Zara are introducing in-store repair services and sewing workshops as part of their retail offerings. The strategy aims to attract younger consumers who are prioritising saving money over buying new items. By encouraging customers to mend worn clothes rather than replace them, brands are positioning repair as an essential service that resonates with cost-conscious shoppers.
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From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread
NEW YORK (AP) — Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to…
Stuff
From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread
NEW YORK (AP) — Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to…