Chicken consumption in New Zealand hits record high as Kiwis seek affordable protein
New Zealanders are eating more chicken than ever, now making up about half their meat consumption as beef prices rise.
Chicken has become the dominant meat in New Zealand diets, accounting for roughly half of all meat consumed. Rising beef prices are driving the shift towards the more affordable poultry option. Global demand is also playing a role in shaping local consumption patterns.
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Kiwis consuming more chicken than ever amid surging global demand
Chicken now makes up about half the meat Kiwis eat, with rising beef prices helping drive demand for the more affordable protein.