Analysis of New Zealand term deposit holdings reveals concentration among larger accounts
Most term deposit money is held by a small number of accounts, though smaller savers are returning to the savings product.
An analysis of household term deposit numbers shows the 80/20 rule is firmly in place, with the bulk of funds concentrated among fewer accounts. Savers with smaller balances are returning to term deposits as a savings option.
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Low risk, modest return, big numbers
We unpack the household term deposit numbers, finding the 80/20 rule firmly in place. We also see those with smaller balances returning to this savings option