Australia raises tech tax on digital advertising platforms
Australia has increased its proposed levy on digital platforms' advertising revenue from 2.25% to 2.5% while narrowing what qualifies.
Australia's government has adjusted its News Bargaining Incentive scheme, which aims to force digital platforms to share revenue with news publishers. The levy has been raised from 2.25% to 2.5%, though the base has been narrowed to apply only to digital advertising revenue attributable to Australia and excludes AI chatbots. The changes represent concessions to tech companies while maintaining substantial revenue for news outlets.
Covered byBusinessDeskNot covered byRNZStuffNZ Herald1NewsNewstalk ZBOtago Daily TimesNewsroomThe Spinoffinterest.co.nz
Coverage across the news outlets we track, as at publication.
What outlets are saying
BusinessDesk
Aussie’s big tech tax: news we can use
Over the weekend, the Albanese government revealed late changes to its proposed News Bargaining Incentive, the levy‑plus‑offset scheme designed to force digital platforms to share revenue with news publishers. Canberra has lifted the levy from 2.25% to 2.5%, but narrowed…