Report claims TikTok contributes $1.2 billion to New Zealand’s economy
A TikTok-commissioned report estimates the platform adds around $1.2 billion to New Zealand's GDP, with hundreds of thousands of Kiwis discovering businesses through it monthly.
A new report has estimated that TikTok contributes approximately $1.2 billion to New Zealand's GDP. The research, commissioned by TikTok itself, found that about half of New Zealand businesses use the platform for self-promotion, with roughly 368,000 Kiwis visiting eateries each month via TikTok. The report aims to quantify the platform's economic impact on local businesses.
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What outlets are saying
Stuff
TikTok contributes an estimated $1.2bn to the NZ economy. Wait, what?!
A report paid for by TikTok claims TikTok is awesome. Can we trust it?
BusinessDesk
TikTok contributes $1.2b to New Zealand’s GDP – report
New research estimates that TikTok has a $1 billion impact on New Zealand’s GDP, as half of businesses take up the video-based social media platform for self-promotion. The report, released on Tuesday and commissioned by TikTok, aims to quantify TikTok’s…
NZ Herald
TikTok boosts NZ economy by $1.2 billion as Kiwi businesses swipe up
About 368,000 Kiwis visit eateries via TikTok each month.
Newstalk ZB
Brad Olsen: Infometrics Principal Economist on the impact of TikTok on New Zealand's economy
TikTok's proving to be a powerful tool for New Zealand businesses.