Tiki Taane on life after quitting Spotify: ‘Everything’s fine’
A year after removing his music from Spotify in protest, New Zealand musician Tiki Taane says he has no regrets and is thriving through alternative platforms and live shows.
Tiki Taane, the highest-profile New Zealand musician to join a global walkout from Spotify, has shared his experience a year after deleting his catalogue from the streaming service. He reports that audiences haven't collapsed, instead finding him on alternative platforms including YouTube Music, Bandcamp and Lume, a new service focused on digital album ownership rather than streaming. While he hasn't made up for lost Spotify income, Taane says other platforms are growing and he is compensating through live performances, merch sales and studio production work for other artists.
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What Tiki Taane tells artists thinking of quitting Spotify
The award-winning musician reveals what he has learned a year after taking the plunge. Just under a year ago, Tiki Taane quit Spotify . He left behind tens of thousands of listeners on the world’s biggest and most powerful music…